Origin Fly reels was developed under the "Reel Fly Fishing" umbrella, a company and brand born in the heart of South Africa out of the pure love for fly fishing. Building a business from a passion is no easy task but one that Shaun Carstens (owner and designer) had envisioned for many years prior to launching.

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The vision behind the brand was simple, make fly fishing accessible and affordable but without compromising on quality, innovation or down to earth friendly advice and service.

After initial conception, design, testing and refinement we launched our fly fishing products in March 2017. Reception of the products was phenomenal and we quickly became a South African favorite when it comes to affordable quality fly fishing tackle.

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We now aim for the rest of the world and believe that our products will continue to take the market by storm based on on quality, price and service.